Squash’d Packaging Redesign

Squash’d Packaging Redesign

• Proposed introducing a window in the pack to give the consumer clarity on what they are purchasing
• Proposed a refreshed alternative with window along side the clients requested version
• Identified that the products physical characteristics also hamper visibility on shelf and proposed a card carrier and parasite card to give equal or greater presence on shelf

Task

To redesign the Robisnons Squash'd pack graphics to bring inline with the core pack design and gain on shelf visability to increase sales