Experiential Concept

Branding Conceptual Visualisation

Experiential Concept

Solution: To create a Crystal Maze type booth that you had to collect petals in. The person who collected the most would win a prize once registered. Not only would tie in nicely with the TVA this idea would create a large social media footprint and the data captured could be used for future ECRM.

Task

Firstly; to design a disruptive EOI FSU that tied in to a new TVA whose theme was wardrobe fresh, for Comfort for the Vietnamese market Secondly; to conceptualise an experiential space predominantly targeting females shopping