Tech KV – Jon Read Senior Integrated Designer

The Brief:

To design a mini brand identity to sit under the existing Dentsu brand umbrella, to be adapted across multiple formats including landing pages, banners, social assets, presentations and event collatoral for the Dentsu Client Summit 2024.

Client

Dentsu via Tag
Year

2024
Role

Art Direction / Design / Visualisation

The Purpose:

To establish a clear and cohesive design direction for all supporting promotional materials for the Dentsu Client Summit 2024.

The Solution:

Introduced edgy, offset typography to create a distinctive and contemporary visual language.

Developed a modern, linked 2024 lock-up to symbolise collaboration and collective progress.

Defined clear branding zones to ensure strong legibility and impact across all applications.

Managed 3D artist and retouched final assets.

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Window Display Concept

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