Ancestry ECRM / EDM – Jon Read Senior Integrated Designer

Jon Read Senior Integrated Designer

Jon Read Senior Integrated Designer

The Brief:

To create the WW1 Phase 3 Remembrance campaign, with the main promotional focus on free access to wartime records for a limited time.

Client

Ancetry
Role

Design / Visualisation

Landing page

The Purpose:

To provide clear design direction for landing page and preview, launch and last chance emails.

Preview email

Launch email

Last chance

The Solution:

Proposed that the final stage of the promotion move away from a sober tone to celebratory one, to mark the end of the war.

Worked with testing and concluded that the CTA was most effective when placed immediately after the headline and again following the short copy.

Retouched images and framed key focal points using Ancestry graphics and blurring techniques in Photoshop.

First
Project

Toni & Guy Haircare Gifting

Toni & Guy Haircare Gifting

• Art Direction • Conceptual • Retail • Visualising