Retail and FMCG – Jon Read Senior Integrated Designer

Jon Read Senior Integrated Designer

The Brief:

Each of the KV examples above shared similar objectives but required different creative approaches.

Client

Lidl via Tag
Year

2025
Role

Art Direction / Design / Visualisation

The Purpose:

To provide clear design direction across all online and in-store campaign materials for each promotion.

The Solution:

Proposed an exaggerated XXL product scale within the basket to clearly highlight the value of the XXL offering.

Introduced an ice element to the Freezer Favourites campaign, pushing the newly introduced brand persona design direction.

Utilised a strong core asset paired with bold typography to ensure clear and impactful communication.

I was heavily involved in the redesign of the Lidl “Weekly” magazine, including creating a new grid system and typographic rules, as well as flexible background treatment for the plants section that could be easily interchanged.

Next
Project

Tech KV

The Brief:

The Purpose:

The Solution:

Next Project

Next
Project