Toni & Guy Haircare Gifting – Jon Read Senior Integrated Designer

The Brief:

To create distinctive design propositions for TONY&GUY hair care products that incorporated a relevant on budget gift.

Client

Unilever via Tag
Year

2024
Role

Art Direction / Design / Visualisation

The Purpose:

To design unique, dual purpose gift sets that delivered strong on shelf cut-through while supporting kind to planet thinking.

The Solution:

Researched current bag shape and material trends to ensure relevance and desirability.

Proposed on-trend bag formats designed for dual use, functioning as both wash bags and everyday accessories.

Designed supporting card structures to securely hold products with on brand graphics ensuring clear communication and brand consistency while minimising excess packaging.

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