Meta Spar AR – Jon Read Senior Integrated Designer

The Brief:

To design a key visual promoting the Facebook Spark AR Hackathon using existing photographic assets, scalable across landing pages, digital banners, social assets, and presentations.

Client

Meta via Freedman Int
Role

Design / Visualisation

The Purpose:

To establish clear design direction for all supporting promotional materials for the Facebook Spark AR Hackathon.

The Solution:

Proposed edgy, offset typography to create energy within the layout.

Developed a clear, bold call to action to drive participation.

Explored layered and offset image treatments to create a visual link to augmented reality, reinforcing the concept.

Offset image and layering approach to reflect AR inspired visual language.

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