Jon Read Senior Integrated Designer
Jon Read Senior Integrated Designer
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The Brief:
To refresh the AA ECRM/EDM template
Client
AA via Oliver
Role
Design / Visualisation
Option 1
The Purpose:
To provide clear design direction for all future AA ECRM/EDM
Option 2
Option 3
The Solution:
Proposed collapsible panels to hide and reveal legal copy, improving the efficiency of an initial skim read.
Proposed centred text alignment and lighter header type weight to create a fresher, more contemporary feel.
Utilised a strong core asset paired with bold typography to ensure clear and impactful communication.
Proposed angular panels to draw focus to key information.
Next
Project
Protected: JPS Shopper
• Art Direction
• Campaign Design
• Shopper
• Visualising
