Window Display Concept – Jon Read Senior Integrated Designer

The Brief:

To refresh O2 window displays using flexible dressings that could adapt to seasonal campaigns while utilising existing in-store fixtures.

Client

o2 via Tag
Role

Art Direction / Design / Visualisation

The Purpose:

To deliver a kind to the planet solution that enhances existing O2 shop fixtures, introduces creative flexibility, and reduces the risk of consumers overlooking stores due to visual familiarity.

Window display refresh with interchangeable elements

The Solution:

IDesigned LED edge-lit perspex sleeves with colour control to retrofit existing podiums, enabling seasonal cost effective updates, with plinths to hold, elevate, and highlight promotional products.

Card-constructed Bubl character with interchangeable seasonal costume for easy campaign refreshes.

Introduced large impactful hanging signage made from perforated material to maintain partial visibility into the store.

Next
Project

Onfido B2B

• B2B • Deck Design

The Brief:

The Purpose:

The Solution:

Next Project

Next
Project