To design a mini brand identity to sit under the existing Dentsu brand umbrella, to be adapted across multiple formats including landing pages, banners, social assets, presentations and event collatoral for the Dentsu Client Summit 2024.
Client
Dentsu via Tag
Year
2024
Role
Art Direction / Design / Visualisation
Key visuals
The Purpose:
To establish a clear and cohesive design direction for all supporting promotional materials for the Dentsu Client Summit 2024.
Register page for event micro site
Storyboard for welcome screens
Event stage visual
Example of event collateral with QR link to schedule
The Solution:
Introduced edgy, offset typography to create a distinctive and contemporary visual language.
Developed a modern, linked 2024 lock-up to symbolise collaboration and collective progress.
Defined clear branding zones to ensure strong legibility and impact across all applications.